Every year, CMPC classifies the communities near its operations based on the expected expanse of harvest area and the conflict risk level in the communities. Indicators such as poverty, conflict, and community relations are used to assess the communities. CMPC identified Huapitrío as particularly vulnerable, and conflicts with the community were fairly common. A needs assessment revealed that a significant root cause of conflicts was economic insecurity. The community consisted of many subsistence farmers who owned small plots of land (1 hectare or less), which made the planting of pine and eucalyptus economically non-viable. There was high unemployment, and many family members left their families for 2-3 months in the year to find work in the agriculture sector in other parts of the country. According to national statistics, more than 40% of the population was living in poverty compared to 22% nationally
The Berries Project offers a way to strengthen economic security and social capital in communities. Some of the key business drivers for the Project and associated valuation included:
There are a number of important lessons from the Project that are being applied to business decisions in the community and company:
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