Engaging the 4.5 billion low-income consumers, producers and suppliers in emerging and developing markets is said to hold significant business opportunities. Besides an estimated US$ 5 trillion in combined purchasing power, benefits include driving innovation, securing access to new markets, strengthening supply chains and access to local resources as well as workforce.
On the other hand, engaging in low-income markets presents several challenges to companies, ranging from how to engage low-income customers in the product design process to mobilizing resources for a social innovation, or creating partnerships with unfamiliar stakeholders.
Unfortunately, many business education programs don’t teach business leaders what it takes to drive results in these markets, leading to companies running through costly and lengthy experiences and often abandoning inclusive business models at their pilot stage.
“The good news is that now we have a set of tools, frameworks, and strategies that we’ve developed from experience in the field over the past 15 years.” says Ted London, Professor of Business Administration and Vice President and Senior Research Fellow of the Scaling Impact Initiative of the William Davidson Institute. Get a quick preview of the framework here.
Ted London and Stuart Hart are unquestionably two of the world’s top authorities in the inclusive business space. In a new, ground-breaking executive education program, they aim to share their knowledge from decades of research and professional experience helping companies building sustainable, scalable inclusive businesses. Aspiring enterprise leaders and their stakeholders will come away ready to succeed in the unique, opportunity-rich base of the pyramid markets.
The five-day program includes live simulations, case studies, team exercises, development of personalized action plans, cross-industry and cross-functional networking, social events and much more.
Who should attend
- Mid- to senior-level leaders responsible for developing successful emerging market strategies
- Teams responsible for driving business results in base of the pyramid markets
- Visionary leaders who seek profitable organic growth with substantial social impact aligned with the Sustainable Development Goals
- Innovative thinkers seeking proven strategies for business model innovation to design, pilot and scale initiatives in BoP markets
- Business managers seeking to establish a legacy beyond the traditional boundaries of business
- Executives leading teams seeking higher purpose and impact in their work
Takeaways & tools
- Frameworks developed from previous successful implementations
- Business plan to make the case for your approach to this marketplace
The program fee of US$ 8,200 (with special pricing available for teams of 3 or more) includes on-site executive accommodation, program materials, assessment and simulations, continental breakfast, lunch, and coffee breaks each day, and selected dinners.
For more information see http://www.michiganross.umich.edu/baseofpyramid