Published: 3 Jun 2015
Type: Case study
SABMiller sells its products across Latin America through a value chain of very small retailers called tenderosfrom low-income communities, holding local grocery stores. By supporting these entrepreneurs with business skills, mentoring, life skills and networking, the company has accelerated their growth and social development whilst benefitting from increasing sales and improving livelihoods across its value chain. In 2013, the company launched a large-scale enterprise development program called 4e Camino al Progreso (Path to Progress).
Key figures:
- Targeting 40,000 tenderos across six Latin American countries by 2018 – and 190,000 tenderos by 2020